We all know about Email’s today, But do we know that email marketing is the first choice of digital
marketer in early era online/internet marketing before much development in email marketing.
Where marketer used and still using designed content focusing on need of customers and then sending
email’s in bulk to a vast targeted audiences to achieve their marketing goal.
Let see some interesting fact about email marketing
1.The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were
sent and received each day. Average expected ROI is $42 for every $1 you spend on email
marketing. Nearly nine out of every ten marketers use email marketing to distribute content organically.
2.For the naysayer who thinks email is dead: (Hint: It’s not.)
There are over 3.7 billion email users in the world currently, which means the projected number of users
by 2021 is 4.1 billion.
It’s predicted that the United States will spend over 350 million dollars on email advertising in 2019.
3.When your boss asks to see the return on investment (ROI) for email marketing:
Email’s average ROI is 28.5% compared to 7% for direct mail.
59% of marketers say email is their biggest source of ROI.
Email marketing drives $44 for every $1 spent.
4.If you’re wondering if your emails are actually reaching anyone:
The average office worker checks their email 30 times per hour.
Email newsletter recipients allocate an average of 51 seconds to each email, if they read it at all.
58% of adults who check their email first thing in the morning.
94% of people who say checking their email is the reason they get online. It’s the #1 activity on the
91% of consumers who check their email at least once a day on their smartphone.
95% of people who consider email newsletter content from a recognized brand to be useful.
53% of emails are opened on mobile devices.
5.When you switch from stick shift to automatic (Email sending, that is):
Email automation allows you not only to meet the customer where they are but to also scale your
company’s success. It’s a tool that allows you to schedule emails for a specific time and recipient,
creating an unparalleled experience and increased chance of conversion.
Automated email messaging can increase open rates by 70.5%.
10%: The amount B2B marketers’ pipeline contribution increased when they used marketing
B2C marketers experienced higher conversion rates, by as much as 50%, when using marketing
6.If you want to give the people what they want (Through audience segmentation, of course):
Audience segmentation allows you to divide your subscribers into groups based on interest or
demographic. Then, you send content according to their specific preferences.
Proper email list segmentation can double email open rates.
78%: The number of marketers who say that list segmentation is the marketing automation feature they
can’t live without.
77%: The percentage of ROI that comes from segmented, targeted, and triggered campaigns.
7.For when a picture’s worth a thousand words:
65%: The number of users who prefer emails to contain mostly images, compared to 35% who prefer
Including video in an email leads to a whopping 200-300% increase in click-through rate.
50%: The reported increase in click-through rates with the addition of video.
An introductory email that includes a video receives an increase in click-through rate by 96%.
The email marketing facts for 2020 aren’t just fascinating—they’re an incredible asset to your current
strategy and future success if you take advantage of knowing this information and put it to the test.
By making it a priority to learn from others’ trial-and-error and applying it to your own, you can be part
of the reason why email marketing continues to be one of the strongest and trusted marketing tools